Does your business give the client a “customer experience” that is memorable and referable?
“Customer Experience” is an integral part of the sales process. It is a step that can build trust and bind a client to you with unspoken loyalty, and demonstrate your integrity all in one action. Something that can achieve so much in the sales process must, therefore, be an enormous part of the modern marketing program.
In most services businesses it serves three clear purposes:
- To provide an example of the capability on offer to newcomers in an intangible service business, satisfying the fear that your team doesn’t have the experience or knowledge needed to do a job. A simple “experience” can be the difference a business needs to let them stand out from the crowd.
- To drive more sales from the existing customers in your business by building goodwill early in the relationship, and at critical points of conversion.
- To generate word of mouth referrals within the communities that you work.
In essence, experiential marketing is about building a relationship and a level of trust with the customer to make their buyer decision-making, and (almost more importantly) their capacity to refer or recommend your business, more simple.
It is an easy concept to grasp. If you have an experience with a product, or service and you like that product or service, then you are more likely to buy that product or service again and refer it to your friends and communities, knowing as you do, from previous blogs, that the purchase of many professional services is done based on “trust” for the service provider (and that can be experiential trust or referral-based trust).
To make the leap of faith required to hire a services firm, we have to believe that the person selling the service will give us an appropriate experience before we will part with our money and buy it. So ‘Experiential Marketing’ helps us to BELIEVE that your business is the right one for the job.
If it isn’t already, consider experiential marketing as a part of your strategy to market your firm. Think “give value first” as a mantra for marketing a services business, and experiential marketing becomes intrinsic to the whole process of selling your service, product or experience.
You could write a blog, give away some leading knowledge, educate your target audience, do some creative work upfront, send out your whitepaper, or provide some free mentoring, training or guidance. You just have to be prepared to give someone an experience that is relevant, logical and related to your brand and services.
As part of the ongoing Mashable Awards, we’re taking a closer look at each of the nomination categories. This is “Most Influential Social Good Champion” supported by Yahoo!. Be sure to nominate your favorites and join us for the Gala in Las Vegas!
Social Good is a brand new form of online giving that draws both from small non-profits and large brand cause-marketing campaigns. But like any burgeoning movement, social good requires champions to bring it to the public and promote its growth.
While “social good” and “influence” may not have absolutely concrete definitions (is influence based on Twitter followers? Raising the most money?), it is easy to see when an individual has taken on the cause of social good to create some real change.
Even though the exact parameters are a subjective call, we scoured the web for three social good activists who are using their skills to create change. We’ve highlighted three individuals who are utilizing social media and online campaigns to shape the way that we think about activism.
1. The Free Agent
Beth Kanter and Allison Fine defined the concept of the “free agent” this year in their book, The Networked Nonprofit. A “free agent,” as they defined it, is a “person who is passionate about a social cause, but is working outside of a nonprofit organization to organize, mobilize, raise money, and engage with others.” Using social media tools, free agents are able to make an impact that was once only capable within the infrastructure of an organization.
We’ve covered a number of free agents who had influence this year. Individuals like Shawn Ahmed, who posts YouTube videos about poverty in Bangladesh; Mark Horvath, who gives homelessness a voice through his We Are Visible and Invisible People projects; and even Dan Savage, who launched the It Gets Better Project in September to support gay teens who face adversity.
Kanter, a free agent herself, has played an influential role in helping non-profit organizations accept and cooperate with these social media-powered activists. Among her efforts, she facilitated a conversation at the State Department’s Tech@State Civil Society 2.0 event about how non-profits and free agents can work together.
2. Ben Rattray, Founder and CEO of Change.org
There are two hurdles that almost every cause campaign struggles with. The first is making the complexities and realities of its cause understood. The second is mobilizing people effectively. Change.org, which was founded by Ben Rattray in 2006, helps solve both.
The site has more than 100 writers who contribute in-depth reporting on 15 different causes. When people come to the site to read about a cause they’re passionate about, they also have the opportunity to take action toward that cause by signing petitions. While these cumulative actions lack the drama of a protest, mobilizing a large network toward one specific action has proved a lot more effective than a hodgepodge of independent actions.
Change.org has partnered with thousands of non-profits, and together the community has accomplished more than 100 “victories,” in which they’ve changed an unjust practice, law or policy. The organization connects activists with similar passions, and by doing so it gives them power as a cohort that they would never have as individuals.
3. Scott Harrison, Founder of Charity: Water
Charity: water uses 100% of public donations to fund water projects and is transparent about how donations are used. Both of these qualities make it somewhat of an oddball in the non-profit world — which might be exactly what the non-profit world needs.
When people donate money to most organizations, they’re not sure what happens to their donation or how efficiently it was used. When they give to charity: water, they can look up a picture and GPS coordinates of the project they contributed to. Since the organization relies on private donors for the money that makes it run, there’s no doubt about whether your donation ended up paying for somebody’s flight instead of funding a water project. The organization even covers its PayPal fees on donations.
This model of transparency and accountability has created trust and helped raise more than $20 million for 3,196 projects in the past four years. We hope that its success will influence other non-profits to do the same.
What’s Your Pick?
Who were your social good champions this year? Let us know in the comments or nominate them for a Mashable Awards. The Mashable Awards Gala at Cirque du Soleil Zumanity (Vegas)
In partnership with Cirque du Soleil, The Mashable Awards Gala event will bring together the winners and nominees, the Mashable community, partners, media, the marketing community, consumer electronics and technology brands and attendees from the 2011 International CES Convention to Las Vegas on Thursday, January 6, 2011. Together, we will celebrate the winners and the community of the Mashable Awards at the Cirque du Soleil Zumanity stage in the beautiful New York New York Hotel. The event will include acts and performances from our partner Cirque du Soleil Zumanity. In addition, there will be special guest presenters and appearances.
Date: Thursday, January 6th, 2011 (during International CES Convention week)
Mashable Awards Category Sponsor:
Yahoo! is an innovative technology company that operates the largest digital media, content, and communications business in the world. Yahoo! keeps more than half a billion consumers worldwide connected to what matters to them most, and delivers powerful audience solutions to advertisers through its unique combination of Science + Art + Scale. Yahoo! is proud to sponsor this Mashable Award because Yahoo! is focused on connecting individuals to a community of millions so they can change the world together. That’s How Good Grows at Yahoo!. Yahoo! is headquartered in Sunnyvale, California. For more information, visit the company’s blog, Yodel Anecdotal.
Image courtesy of iStockphoto, RichVintage
For more Social Good coverage:
bench craft company rip off secrets
Senior White House Official: 'We Wanted a Fight,' too <b>...</b>
Vice President Biden heads to Capitol Hill today to lobby Senate Democrats to support the tax cut compromise, as President Obama faces criticism from congressional Democrats that he should have fought more for the Bush tax cuts on the ...
Hulu plans its own entertainment <b>news</b> show, but will anyone watch?
As Peter Kafka at MediaMemo reports, Hulu is currently casting for a presenter for the show which will be published daily, taking a 'Daily Show'-style satirical approach to the latest entertainment news. Hulu (backed by US TV giants NBC ...
Live Blog: President Obama's <b>news</b> conference – CNN Political <b>...</b>
President Obama will hold a previously unscheduled news conference on Tuesday at 2:20 p.m. likely focusing on the compromise with Republicans on tax cuts, the White House announced. Check back here for CNN's live blog of the press ...
free advertising enlargement exercises
Senior White House Official: 'We Wanted a Fight,' too <b>...</b>
Vice President Biden heads to Capitol Hill today to lobby Senate Democrats to support the tax cut compromise, as President Obama faces criticism from congressional Democrats that he should have fought more for the Bush tax cuts on the ...
Hulu plans its own entertainment <b>news</b> show, but will anyone watch?
As Peter Kafka at MediaMemo reports, Hulu is currently casting for a presenter for the show which will be published daily, taking a 'Daily Show'-style satirical approach to the latest entertainment news. Hulu (backed by US TV giants NBC ...
Live Blog: President Obama's <b>news</b> conference – CNN Political <b>...</b>
President Obama will hold a previously unscheduled news conference on Tuesday at 2:20 p.m. likely focusing on the compromise with Republicans on tax cuts, the White House announced. Check back here for CNN's live blog of the press ...
- h p -
Senior White House Official: 'We Wanted a Fight,' too <b>...</b>
Vice President Biden heads to Capitol Hill today to lobby Senate Democrats to support the tax cut compromise, as President Obama faces criticism from congressional Democrats that he should have fought more for the Bush tax cuts on the ...
Hulu plans its own entertainment <b>news</b> show, but will anyone watch?
As Peter Kafka at MediaMemo reports, Hulu is currently casting for a presenter for the show which will be published daily, taking a 'Daily Show'-style satirical approach to the latest entertainment news. Hulu (backed by US TV giants NBC ...
Live Blog: President Obama's <b>news</b> conference – CNN Political <b>...</b>
President Obama will hold a previously unscheduled news conference on Tuesday at 2:20 p.m. likely focusing on the compromise with Republicans on tax cuts, the White House announced. Check back here for CNN's live blog of the press ...
website
Senior White House Official: 'We Wanted a Fight,' too <b>...</b>
Vice President Biden heads to Capitol Hill today to lobby Senate Democrats to support the tax cut compromise, as President Obama faces criticism from congressional Democrats that he should have fought more for the Bush tax cuts on the ...
Hulu plans its own entertainment <b>news</b> show, but will anyone watch?
As Peter Kafka at MediaMemo reports, Hulu is currently casting for a presenter for the show which will be published daily, taking a 'Daily Show'-style satirical approach to the latest entertainment news. Hulu (backed by US TV giants NBC ...
Live Blog: President Obama's <b>news</b> conference – CNN Political <b>...</b>
President Obama will hold a previously unscheduled news conference on Tuesday at 2:20 p.m. likely focusing on the compromise with Republicans on tax cuts, the White House announced. Check back here for CNN's live blog of the press ...
free bench craft company rip off program
Senior White House Official: 'We Wanted a Fight,' too <b>...</b>
Vice President Biden heads to Capitol Hill today to lobby Senate Democrats to support the tax cut compromise, as President Obama faces criticism from congressional Democrats that he should have fought more for the Bush tax cuts on the ...
Hulu plans its own entertainment <b>news</b> show, but will anyone watch?
As Peter Kafka at MediaMemo reports, Hulu is currently casting for a presenter for the show which will be published daily, taking a 'Daily Show'-style satirical approach to the latest entertainment news. Hulu (backed by US TV giants NBC ...
Live Blog: President Obama's <b>news</b> conference – CNN Political <b>...</b>
President Obama will hold a previously unscheduled news conference on Tuesday at 2:20 p.m. likely focusing on the compromise with Republicans on tax cuts, the White House announced. Check back here for CNN's live blog of the press ...
bench craft company rip offs
Does your business give the client a “customer experience” that is memorable and referable?
“Customer Experience” is an integral part of the sales process. It is a step that can build trust and bind a client to you with unspoken loyalty, and demonstrate your integrity all in one action. Something that can achieve so much in the sales process must, therefore, be an enormous part of the modern marketing program.
In most services businesses it serves three clear purposes:
- To provide an example of the capability on offer to newcomers in an intangible service business, satisfying the fear that your team doesn’t have the experience or knowledge needed to do a job. A simple “experience” can be the difference a business needs to let them stand out from the crowd.
- To drive more sales from the existing customers in your business by building goodwill early in the relationship, and at critical points of conversion.
- To generate word of mouth referrals within the communities that you work.
In essence, experiential marketing is about building a relationship and a level of trust with the customer to make their buyer decision-making, and (almost more importantly) their capacity to refer or recommend your business, more simple.
It is an easy concept to grasp. If you have an experience with a product, or service and you like that product or service, then you are more likely to buy that product or service again and refer it to your friends and communities, knowing as you do, from previous blogs, that the purchase of many professional services is done based on “trust” for the service provider (and that can be experiential trust or referral-based trust).
To make the leap of faith required to hire a services firm, we have to believe that the person selling the service will give us an appropriate experience before we will part with our money and buy it. So ‘Experiential Marketing’ helps us to BELIEVE that your business is the right one for the job.
If it isn’t already, consider experiential marketing as a part of your strategy to market your firm. Think “give value first” as a mantra for marketing a services business, and experiential marketing becomes intrinsic to the whole process of selling your service, product or experience.
You could write a blog, give away some leading knowledge, educate your target audience, do some creative work upfront, send out your whitepaper, or provide some free mentoring, training or guidance. You just have to be prepared to give someone an experience that is relevant, logical and related to your brand and services.
As part of the ongoing Mashable Awards, we’re taking a closer look at each of the nomination categories. This is “Most Influential Social Good Champion” supported by Yahoo!. Be sure to nominate your favorites and join us for the Gala in Las Vegas!
Social Good is a brand new form of online giving that draws both from small non-profits and large brand cause-marketing campaigns. But like any burgeoning movement, social good requires champions to bring it to the public and promote its growth.
While “social good” and “influence” may not have absolutely concrete definitions (is influence based on Twitter followers? Raising the most money?), it is easy to see when an individual has taken on the cause of social good to create some real change.
Even though the exact parameters are a subjective call, we scoured the web for three social good activists who are using their skills to create change. We’ve highlighted three individuals who are utilizing social media and online campaigns to shape the way that we think about activism.
1. The Free Agent
Beth Kanter and Allison Fine defined the concept of the “free agent” this year in their book, The Networked Nonprofit. A “free agent,” as they defined it, is a “person who is passionate about a social cause, but is working outside of a nonprofit organization to organize, mobilize, raise money, and engage with others.” Using social media tools, free agents are able to make an impact that was once only capable within the infrastructure of an organization.
We’ve covered a number of free agents who had influence this year. Individuals like Shawn Ahmed, who posts YouTube videos about poverty in Bangladesh; Mark Horvath, who gives homelessness a voice through his We Are Visible and Invisible People projects; and even Dan Savage, who launched the It Gets Better Project in September to support gay teens who face adversity.
Kanter, a free agent herself, has played an influential role in helping non-profit organizations accept and cooperate with these social media-powered activists. Among her efforts, she facilitated a conversation at the State Department’s Tech@State Civil Society 2.0 event about how non-profits and free agents can work together.
2. Ben Rattray, Founder and CEO of Change.org
There are two hurdles that almost every cause campaign struggles with. The first is making the complexities and realities of its cause understood. The second is mobilizing people effectively. Change.org, which was founded by Ben Rattray in 2006, helps solve both.
The site has more than 100 writers who contribute in-depth reporting on 15 different causes. When people come to the site to read about a cause they’re passionate about, they also have the opportunity to take action toward that cause by signing petitions. While these cumulative actions lack the drama of a protest, mobilizing a large network toward one specific action has proved a lot more effective than a hodgepodge of independent actions.
Change.org has partnered with thousands of non-profits, and together the community has accomplished more than 100 “victories,” in which they’ve changed an unjust practice, law or policy. The organization connects activists with similar passions, and by doing so it gives them power as a cohort that they would never have as individuals.
3. Scott Harrison, Founder of Charity: Water
Charity: water uses 100% of public donations to fund water projects and is transparent about how donations are used. Both of these qualities make it somewhat of an oddball in the non-profit world — which might be exactly what the non-profit world needs.
When people donate money to most organizations, they’re not sure what happens to their donation or how efficiently it was used. When they give to charity: water, they can look up a picture and GPS coordinates of the project they contributed to. Since the organization relies on private donors for the money that makes it run, there’s no doubt about whether your donation ended up paying for somebody’s flight instead of funding a water project. The organization even covers its PayPal fees on donations.
This model of transparency and accountability has created trust and helped raise more than $20 million for 3,196 projects in the past four years. We hope that its success will influence other non-profits to do the same.
What’s Your Pick?
Who were your social good champions this year? Let us know in the comments or nominate them for a Mashable Awards. The Mashable Awards Gala at Cirque du Soleil Zumanity (Vegas)
In partnership with Cirque du Soleil, The Mashable Awards Gala event will bring together the winners and nominees, the Mashable community, partners, media, the marketing community, consumer electronics and technology brands and attendees from the 2011 International CES Convention to Las Vegas on Thursday, January 6, 2011. Together, we will celebrate the winners and the community of the Mashable Awards at the Cirque du Soleil Zumanity stage in the beautiful New York New York Hotel. The event will include acts and performances from our partner Cirque du Soleil Zumanity. In addition, there will be special guest presenters and appearances.
Date: Thursday, January 6th, 2011 (during International CES Convention week)
Mashable Awards Category Sponsor:
Yahoo! is an innovative technology company that operates the largest digital media, content, and communications business in the world. Yahoo! keeps more than half a billion consumers worldwide connected to what matters to them most, and delivers powerful audience solutions to advertisers through its unique combination of Science + Art + Scale. Yahoo! is proud to sponsor this Mashable Award because Yahoo! is focused on connecting individuals to a community of millions so they can change the world together. That’s How Good Grows at Yahoo!. Yahoo! is headquartered in Sunnyvale, California. For more information, visit the company’s blog, Yodel Anecdotal.
Image courtesy of iStockphoto, RichVintage
For more Social Good coverage:
safe bench craft company rip off
Senior White House Official: 'We Wanted a Fight,' too <b>...</b>
Vice President Biden heads to Capitol Hill today to lobby Senate Democrats to support the tax cut compromise, as President Obama faces criticism from congressional Democrats that he should have fought more for the Bush tax cuts on the ...
Hulu plans its own entertainment <b>news</b> show, but will anyone watch?
As Peter Kafka at MediaMemo reports, Hulu is currently casting for a presenter for the show which will be published daily, taking a 'Daily Show'-style satirical approach to the latest entertainment news. Hulu (backed by US TV giants NBC ...
Live Blog: President Obama's <b>news</b> conference – CNN Political <b>...</b>
President Obama will hold a previously unscheduled news conference on Tuesday at 2:20 p.m. likely focusing on the compromise with Republicans on tax cuts, the White House announced. Check back here for CNN's live blog of the press ...
advertising enlargment
Senior White House Official: 'We Wanted a Fight,' too <b>...</b>
Vice President Biden heads to Capitol Hill today to lobby Senate Democrats to support the tax cut compromise, as President Obama faces criticism from congressional Democrats that he should have fought more for the Bush tax cuts on the ...
Hulu plans its own entertainment <b>news</b> show, but will anyone watch?
As Peter Kafka at MediaMemo reports, Hulu is currently casting for a presenter for the show which will be published daily, taking a 'Daily Show'-style satirical approach to the latest entertainment news. Hulu (backed by US TV giants NBC ...
Live Blog: President Obama's <b>news</b> conference – CNN Political <b>...</b>
President Obama will hold a previously unscheduled news conference on Tuesday at 2:20 p.m. likely focusing on the compromise with Republicans on tax cuts, the White House announced. Check back here for CNN's live blog of the press ...
bench craft company rip off exercise
Senior White House Official: 'We Wanted a Fight,' too <b>...</b>
Vice President Biden heads to Capitol Hill today to lobby Senate Democrats to support the tax cut compromise, as President Obama faces criticism from congressional Democrats that he should have fought more for the Bush tax cuts on the ...
Hulu plans its own entertainment <b>news</b> show, but will anyone watch?
As Peter Kafka at MediaMemo reports, Hulu is currently casting for a presenter for the show which will be published daily, taking a 'Daily Show'-style satirical approach to the latest entertainment news. Hulu (backed by US TV giants NBC ...
Live Blog: President Obama's <b>news</b> conference – CNN Political <b>...</b>
President Obama will hold a previously unscheduled news conference on Tuesday at 2:20 p.m. likely focusing on the compromise with Republicans on tax cuts, the White House announced. Check back here for CNN's live blog of the press ...
effective advertising enlargement
Senior White House Official: 'We Wanted a Fight,' too <b>...</b>
Vice President Biden heads to Capitol Hill today to lobby Senate Democrats to support the tax cut compromise, as President Obama faces criticism from congressional Democrats that he should have fought more for the Bush tax cuts on the ...
Hulu plans its own entertainment <b>news</b> show, but will anyone watch?
As Peter Kafka at MediaMemo reports, Hulu is currently casting for a presenter for the show which will be published daily, taking a 'Daily Show'-style satirical approach to the latest entertainment news. Hulu (backed by US TV giants NBC ...
Live Blog: President Obama's <b>news</b> conference – CNN Political <b>...</b>
President Obama will hold a previously unscheduled news conference on Tuesday at 2:20 p.m. likely focusing on the compromise with Republicans on tax cuts, the White House announced. Check back here for CNN's live blog of the press ...
free advertising enlargement exercises
Senior White House Official: 'We Wanted a Fight,' too <b>...</b>
Vice President Biden heads to Capitol Hill today to lobby Senate Democrats to support the tax cut compromise, as President Obama faces criticism from congressional Democrats that he should have fought more for the Bush tax cuts on the ...
Hulu plans its own entertainment <b>news</b> show, but will anyone watch?
As Peter Kafka at MediaMemo reports, Hulu is currently casting for a presenter for the show which will be published daily, taking a 'Daily Show'-style satirical approach to the latest entertainment news. Hulu (backed by US TV giants NBC ...
Live Blog: President Obama's <b>news</b> conference – CNN Political <b>...</b>
President Obama will hold a previously unscheduled news conference on Tuesday at 2:20 p.m. likely focusing on the compromise with Republicans on tax cuts, the White House announced. Check back here for CNN's live blog of the press ...
guaranteed bench craft company rip off
Senior White House Official: 'We Wanted a Fight,' too <b>...</b>
Vice President Biden heads to Capitol Hill today to lobby Senate Democrats to support the tax cut compromise, as President Obama faces criticism from congressional Democrats that he should have fought more for the Bush tax cuts on the ...
Hulu plans its own entertainment <b>news</b> show, but will anyone watch?
As Peter Kafka at MediaMemo reports, Hulu is currently casting for a presenter for the show which will be published daily, taking a 'Daily Show'-style satirical approach to the latest entertainment news. Hulu (backed by US TV giants NBC ...
Live Blog: President Obama's <b>news</b> conference – CNN Political <b>...</b>
President Obama will hold a previously unscheduled news conference on Tuesday at 2:20 p.m. likely focusing on the compromise with Republicans on tax cuts, the White House announced. Check back here for CNN's live blog of the press ...
uri
Does your business give the client a “customer experience” that is memorable and referable?
“Customer Experience” is an integral part of the sales process. It is a step that can build trust and bind a client to you with unspoken loyalty, and demonstrate your integrity all in one action. Something that can achieve so much in the sales process must, therefore, be an enormous part of the modern marketing program.
In most services businesses it serves three clear purposes:
- To provide an example of the capability on offer to newcomers in an intangible service business, satisfying the fear that your team doesn’t have the experience or knowledge needed to do a job. A simple “experience” can be the difference a business needs to let them stand out from the crowd.
- To drive more sales from the existing customers in your business by building goodwill early in the relationship, and at critical points of conversion.
- To generate word of mouth referrals within the communities that you work.
In essence, experiential marketing is about building a relationship and a level of trust with the customer to make their buyer decision-making, and (almost more importantly) their capacity to refer or recommend your business, more simple.
It is an easy concept to grasp. If you have an experience with a product, or service and you like that product or service, then you are more likely to buy that product or service again and refer it to your friends and communities, knowing as you do, from previous blogs, that the purchase of many professional services is done based on “trust” for the service provider (and that can be experiential trust or referral-based trust).
To make the leap of faith required to hire a services firm, we have to believe that the person selling the service will give us an appropriate experience before we will part with our money and buy it. So ‘Experiential Marketing’ helps us to BELIEVE that your business is the right one for the job.
If it isn’t already, consider experiential marketing as a part of your strategy to market your firm. Think “give value first” as a mantra for marketing a services business, and experiential marketing becomes intrinsic to the whole process of selling your service, product or experience.
You could write a blog, give away some leading knowledge, educate your target audience, do some creative work upfront, send out your whitepaper, or provide some free mentoring, training or guidance. You just have to be prepared to give someone an experience that is relevant, logical and related to your brand and services.
As part of the ongoing Mashable Awards, we’re taking a closer look at each of the nomination categories. This is “Most Influential Social Good Champion” supported by Yahoo!. Be sure to nominate your favorites and join us for the Gala in Las Vegas!
Social Good is a brand new form of online giving that draws both from small non-profits and large brand cause-marketing campaigns. But like any burgeoning movement, social good requires champions to bring it to the public and promote its growth.
While “social good” and “influence” may not have absolutely concrete definitions (is influence based on Twitter followers? Raising the most money?), it is easy to see when an individual has taken on the cause of social good to create some real change.
Even though the exact parameters are a subjective call, we scoured the web for three social good activists who are using their skills to create change. We’ve highlighted three individuals who are utilizing social media and online campaigns to shape the way that we think about activism.
1. The Free Agent
Beth Kanter and Allison Fine defined the concept of the “free agent” this year in their book, The Networked Nonprofit. A “free agent,” as they defined it, is a “person who is passionate about a social cause, but is working outside of a nonprofit organization to organize, mobilize, raise money, and engage with others.” Using social media tools, free agents are able to make an impact that was once only capable within the infrastructure of an organization.
We’ve covered a number of free agents who had influence this year. Individuals like Shawn Ahmed, who posts YouTube videos about poverty in Bangladesh; Mark Horvath, who gives homelessness a voice through his We Are Visible and Invisible People projects; and even Dan Savage, who launched the It Gets Better Project in September to support gay teens who face adversity.
Kanter, a free agent herself, has played an influential role in helping non-profit organizations accept and cooperate with these social media-powered activists. Among her efforts, she facilitated a conversation at the State Department’s Tech@State Civil Society 2.0 event about how non-profits and free agents can work together.
2. Ben Rattray, Founder and CEO of Change.org
There are two hurdles that almost every cause campaign struggles with. The first is making the complexities and realities of its cause understood. The second is mobilizing people effectively. Change.org, which was founded by Ben Rattray in 2006, helps solve both.
The site has more than 100 writers who contribute in-depth reporting on 15 different causes. When people come to the site to read about a cause they’re passionate about, they also have the opportunity to take action toward that cause by signing petitions. While these cumulative actions lack the drama of a protest, mobilizing a large network toward one specific action has proved a lot more effective than a hodgepodge of independent actions.
Change.org has partnered with thousands of non-profits, and together the community has accomplished more than 100 “victories,” in which they’ve changed an unjust practice, law or policy. The organization connects activists with similar passions, and by doing so it gives them power as a cohort that they would never have as individuals.
3. Scott Harrison, Founder of Charity: Water
Charity: water uses 100% of public donations to fund water projects and is transparent about how donations are used. Both of these qualities make it somewhat of an oddball in the non-profit world — which might be exactly what the non-profit world needs.
When people donate money to most organizations, they’re not sure what happens to their donation or how efficiently it was used. When they give to charity: water, they can look up a picture and GPS coordinates of the project they contributed to. Since the organization relies on private donors for the money that makes it run, there’s no doubt about whether your donation ended up paying for somebody’s flight instead of funding a water project. The organization even covers its PayPal fees on donations.
This model of transparency and accountability has created trust and helped raise more than $20 million for 3,196 projects in the past four years. We hope that its success will influence other non-profits to do the same.
What’s Your Pick?
Who were your social good champions this year? Let us know in the comments or nominate them for a Mashable Awards. The Mashable Awards Gala at Cirque du Soleil Zumanity (Vegas)
In partnership with Cirque du Soleil, The Mashable Awards Gala event will bring together the winners and nominees, the Mashable community, partners, media, the marketing community, consumer electronics and technology brands and attendees from the 2011 International CES Convention to Las Vegas on Thursday, January 6, 2011. Together, we will celebrate the winners and the community of the Mashable Awards at the Cirque du Soleil Zumanity stage in the beautiful New York New York Hotel. The event will include acts and performances from our partner Cirque du Soleil Zumanity. In addition, there will be special guest presenters and appearances.
Date: Thursday, January 6th, 2011 (during International CES Convention week)
Mashable Awards Category Sponsor:
Yahoo! is an innovative technology company that operates the largest digital media, content, and communications business in the world. Yahoo! keeps more than half a billion consumers worldwide connected to what matters to them most, and delivers powerful audience solutions to advertisers through its unique combination of Science + Art + Scale. Yahoo! is proud to sponsor this Mashable Award because Yahoo! is focused on connecting individuals to a community of millions so they can change the world together. That’s How Good Grows at Yahoo!. Yahoo! is headquartered in Sunnyvale, California. For more information, visit the company’s blog, Yodel Anecdotal.
Image courtesy of iStockphoto, RichVintage
For more Social Good coverage:
home bench craft company rip off
Senior White House Official: 'We Wanted a Fight,' too <b>...</b>
Vice President Biden heads to Capitol Hill today to lobby Senate Democrats to support the tax cut compromise, as President Obama faces criticism from congressional Democrats that he should have fought more for the Bush tax cuts on the ...
Hulu plans its own entertainment <b>news</b> show, but will anyone watch?
As Peter Kafka at MediaMemo reports, Hulu is currently casting for a presenter for the show which will be published daily, taking a 'Daily Show'-style satirical approach to the latest entertainment news. Hulu (backed by US TV giants NBC ...
Live Blog: President Obama's <b>news</b> conference – CNN Political <b>...</b>
President Obama will hold a previously unscheduled news conference on Tuesday at 2:20 p.m. likely focusing on the compromise with Republicans on tax cuts, the White House announced. Check back here for CNN's live blog of the press ...
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Senior White House Official: 'We Wanted a Fight,' too <b>...</b>
Vice President Biden heads to Capitol Hill today to lobby Senate Democrats to support the tax cut compromise, as President Obama faces criticism from congressional Democrats that he should have fought more for the Bush tax cuts on the ...
Hulu plans its own entertainment <b>news</b> show, but will anyone watch?
As Peter Kafka at MediaMemo reports, Hulu is currently casting for a presenter for the show which will be published daily, taking a 'Daily Show'-style satirical approach to the latest entertainment news. Hulu (backed by US TV giants NBC ...
Live Blog: President Obama's <b>news</b> conference – CNN Political <b>...</b>
President Obama will hold a previously unscheduled news conference on Tuesday at 2:20 p.m. likely focusing on the compromise with Republicans on tax cuts, the White House announced. Check back here for CNN's live blog of the press ...
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Senior White House Official: 'We Wanted a Fight,' too <b>...</b>
Vice President Biden heads to Capitol Hill today to lobby Senate Democrats to support the tax cut compromise, as President Obama faces criticism from congressional Democrats that he should have fought more for the Bush tax cuts on the ...
Hulu plans its own entertainment <b>news</b> show, but will anyone watch?
As Peter Kafka at MediaMemo reports, Hulu is currently casting for a presenter for the show which will be published daily, taking a 'Daily Show'-style satirical approach to the latest entertainment news. Hulu (backed by US TV giants NBC ...
Live Blog: President Obama's <b>news</b> conference – CNN Political <b>...</b>
President Obama will hold a previously unscheduled news conference on Tuesday at 2:20 p.m. likely focusing on the compromise with Republicans on tax cuts, the White House announced. Check back here for CNN's live blog of the press ...
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